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What if your email address could demand respect?

The minority screams the loudest!

This is normality at work - Mostly due to the majority forging on to make "things" work instead of complaining.

Case in point - The staunch anti-spammers say:

- Emarketers haven't the right to use email to reach out to customers.
- Emarketers are destroying email with spam.
- ISPs aren't doing enough to shut down spammers.

Well, the facts are:

- Most of the Internet population likes the emails they get from their desired marketing sources. (I personally like the email catalogs and sales flyers I get from "desirable" sources. It gives me a quick glimpse of items that I'd otherwise not be aware of.)
- Emarketers are not destroying email. Spammers are destroying email. Spammers just happen to be the lowest life form of emarketer.
- ISPs are doing all they can. They are taking this entire burden (cost and reputation) on the chin. It is squeezing tightly on their bottom-line as they get caught in the middle.

What's needed?:

- A system that deters marketers from sending to individuals that don't want to be bothered.
- A system that ensures delivering to individuals that appreciate good, targeted commercial messaging.
- A system that guarantees a recipient's respect and trustworthiness from being duped or overloaded by commercial senders (keep in mind this greatly aids the marketers that are reaching these consumers.)
- A system that yields an incentive to the ISP for them to work on the behalf of both parties (recipients and commercial senders.) This is what makes our world go around; balancing this commercial synergy will better the net for everyone.
- A system that doesn't cripple free email services like alerts, news agents, list groups, customer retention etc.. These services are highly desirable and cannot afford the cost of "deliverability" services.

The "majority" need to speak out!

The majority of net users appreciate targeted commercial contact. Some examples:

- You've posted your resume at Monster.com (along with thousands of other individuals.) A local organization, which you are unaware of, plans to run a major job fare. Wouldn't it be nice to know that they could pull your name from Monster and you'll receive their email blast?
- You have (along with a million other people) just purchased the latest multi-band cell phone. You scored this opportunity because you signed up at Motorolla to be instantly notified the day the new RAZRWIRE became available. Now, a special offer from The House of Blues, a third party company, is being delivered to the 5K purchasers of the new RAZRWIRE. Wouldn't it be nice to know that you'll receive email blast from www.hob.com?

Let's face it, this list is endless. The bottom line is, what you don't want is "stuff that you don't want." It sounds like a bit of twisted logic, but it is true, yes? Well, good news, it's not only true, it is possible. The masses simply need to stand up and be heard, demanding a system that puts the value of their cyber presence (their network, their resources and their time) into - their hands. Now, you have a system of deterrence and incentive - all in one. A system where - recipients are respected for what they want (and don't want,) commercial senders can surgically use without costly overhead, ISPs offer more for less, and abusers (aka : spammers) - well, let's just say they won't be happy.

Keep this in mind - most companies "claim" they want to give the consumer control. They'll package it up in a pretty box and then deliver it in a form that allows the company to reap the financial reward of capturing the consumer's attention. This is how spam started - they send out a few emails, get the customers to come to you're their site, and then capitalize on getting them there. It worked for the first guy, now everyone wants in, and the customer is the one left with a frustrating technology experience.

Personal value control must be placed solely into the hand of the consumer. Not a portion, not a percentage, all of it, this way even the technology provider could not abuse it.

When the consumer is in control everyone wins.