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What if your email address could demand respect?

Why do spammers spam?

Ah, the multi-million dollar question. They do it because they make money, big money, and they don't care about those who don't want their message. Let's look at a quick example:

First, keep in mind that in the direct mail marketing game, a response rate of 1% to .5% is not uncommon (this means 1 in every 100 to 200 persons contacted might become a customer.)

Now, let's look at email and spam - A spammer dodges virtually the entire cost of postage, so if there are no significant delivery costs what limits their volume? Nothing really. So, what is the result of the increased volume? If a spammer sends out 10 million messages (not unusual) and only gets a .0001% response, (that's 1,000 times worse than our postal mail example) they find 1000 new customers. Of course, aside from new customers they've annoyed 9,990,000 users. But, why should they care.

If you don't think spamming is profitable you should look at this: http://www.wired.com/news/business/0,1367,59907,00.html

Ok, so how do we stop this abusive practice? First, I must go on record saying that spam can never be addressed with suggestions like; Users shouldn't purchase from spammers. Let's face it; some users want what spammers have to offer. The real problem is, spammers are not accountable to the millions of people they annoy who DO NOT want their message. Answer: Internet users (every user, every customer) should be given the power to instantly hit a spammer where it hurts, and that's right in their pocket book.

Stay tuned - This solution is unfolding before your very eyes.