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What if your email address could demand respect?

Taming The Wild Wild Web

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Spam, Spam Filters and Economic Growth

Spam and our Anti-Spam Filters (and Spam Blockers) are doing more to negatively impact economic growth than the average person might realize.

This auther explains the impact perfectly -The medium that destroyed itself - "Software has been developed to filter spam out, diminishing the quantum of commercial activity - and economic growth - that might be delivered through the web."

Attention Bonds, Personal Message Guarantees and Pay for Delivery

Curing Spam: Rights, Signals & Screens - is an academic approach to describing just how Personal Value Control will correct the email value chain for all players – senders, ISPs, recipients, and yes, even legitimate marketers. In the past you’ve read that I use the term Personal Message Guarantee, and here the author uses the term Attention Bond. The function is the same.

My Bayesian filter is all I need! - Or is it?

This author (Ron Lopshire) in usenet group; T-Bird can get you blacklisted, says:

"Let's cut to the chase. Since October, I have received over 21, 000 pieces of spam in my 3 primary non-disposable POP3 accounts. Not one piece of spam got through my Bayesian filter (K9). And that is with only 37 legitimate emails marked as spam (FPs - 0.17%), and most of those should have been marked as spam."

Bandwidth - Where is the incentive to provide value?

The implication in this article How Would You Deal With A Global Bandwidth Shortage? is that bandwidth volume is a per account (or per user) commodity. However, if a customer's bandwidth were throttled based on their value as a customer then things would be quite different.

Shortages of any commodity will occur when the value of that commodity is left to those other than the owner to control it.

The propagation of unsolicited irrelevant information on the web will continue to get worse as the bandwidth required to shuttle heavier forms increases - forms such as graphics (image spam), voice (SPIT), and video spam (acronym required) which I am sure will follow. (If you think your sexual enhancement spam is bad, wait until you receive your first “how to” video version.)

Reinvent the wheel - that's the ticket!

NEC's Quittek says, in NEC Plans to SEAL out SPIT , some key methods help to block incoming SPIT, starting with tests to determine how many calls a remote phone may be making. "If you're an operator, you can see how often the phone calls others," he says. "If there's a regular pattern or if you've called too often, then you just don't assume human or common behavior-and then we classify this caller as a potential source of SPIT."

My kids' elementary school called 500 parents this morning at 5am to tell us the start of the school day would be delayed by 2hr. - 500 simultaneous calls at 5am - Is this SPIT?

The Definition of Spam

The Definition of spam: Contact attempted by a party that has little or no consideration for the recipient’s time, resources or personal information desires.

What the definition is not is: email that is unsolicited, bulk, commercial or pornographic. I think everyone can think of many instances of desirable mail that would fit one of these inaccurate (relatively speaking) terms.

So, wouldn’t you say that the sender knows spam before they send it? If not, wouldn’t you say they should?

We must get the administrators (Your ISP, my ISP, the Board of Registrars) out of the loop here. Person-2-Person communications is, -well- personal`

There is no Business Model to support SPIT?

Well, here is another one of those shoot-from-the-hip shortsighted business remarks.

Cara Garretson, a writer for Network World, interviewed expert Lawrence Orans of Gartner where he is quoted as saying : “There is no business model for SPIT”

Didn’t someone once say: “What idiot would ever buy anything from an unknown sending an offer via email?” The economics of marketing and the downright cheap (or free) cost of P2P or B2C communications is simply to attractive to ignore.

If I got a nickel with every piece of spam I received….."The story behind Personal Value Control"

… You’d be rich! Right? Not really, but you also would never get a stick of spam! Now wouldn’t that be nice…Email the way it was meant to be – Fast, Free and Clean!

What? I said ”Free,” but I also said “nickel” – how can that be? (Read on for the secrets to clean, and yes free, email)

Spam with no purpose

I'm asked this question often so I thought it deserved its own post:

What is the purpose of spam that is not attempting to sell you anything or if it has no virus or spyware attached?

Well, the goal of these messages (often containing typical spam plus perfectly legitimate text - often from a popular book or journal) is to confuse or even "un-train" your spam filter. What do I mean?

Well, let's assume some spam, which includes a paragraph from the front page of todays New York Times, makes it past your filter - In this case the message is seen as spam by the recipient (which it is) and (if given the ability) is usually "marked as spam" by the user. So, what the user has done here is taught the filter that all the words from the paragraph in the New York Times should be considered spam in the future.

Filters are dangerous

This writer makes a very valid point. Just how do we know what is not getting delivered? I've heard numerous people say - "I've never had a legitimate message not get delivered". This would normally prompt me to ask; "How often do you check your spam folder" and if you do "How meticulously do you inspect it?"

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