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What if your email address could demand respect?

Unmanageable interruptions

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Attention Bonds, Personal Message Guarantees and Pay for Delivery

Curing Spam: Rights, Signals & Screens - is an academic approach to describing just how Personal Value Control will correct the email value chain for all players – senders, ISPs, recipients, and yes, even legitimate marketers. In the past you’ve read that I use the term Personal Message Guarantee, and here the author uses the term Attention Bond. The function is the same.

The Definition of Spam

The Definition of spam: Contact attempted by a party that has little or no consideration for the recipient’s time, resources or personal information desires.

What the definition is not is: email that is unsolicited, bulk, commercial or pornographic. I think everyone can think of many instances of desirable mail that would fit one of these inaccurate (relatively speaking) terms.

So, wouldn’t you say that the sender knows spam before they send it? If not, wouldn’t you say they should?

We must get the administrators (Your ISP, my ISP, the Board of Registrars) out of the loop here. Person-2-Person communications is, -well- personal`

There is no Business Model to support SPIT?

Well, here is another one of those shoot-from-the-hip shortsighted business remarks.

Cara Garretson, a writer for Network World, interviewed expert Lawrence Orans of Gartner where he is quoted as saying : “There is no business model for SPIT”

Didn’t someone once say: “What idiot would ever buy anything from an unknown sending an offer via email?” The economics of marketing and the downright cheap (or free) cost of P2P or B2C communications is simply to attractive to ignore.

Spam with no purpose

I'm asked this question often so I thought it deserved its own post:

What is the purpose of spam that is not attempting to sell you anything or if it has no virus or spyware attached?

Well, the goal of these messages (often containing typical spam plus perfectly legitimate text - often from a popular book or journal) is to confuse or even "un-train" your spam filter. What do I mean?

Well, let's assume some spam, which includes a paragraph from the front page of todays New York Times, makes it past your filter - In this case the message is seen as spam by the recipient (which it is) and (if given the ability) is usually "marked as spam" by the user. So, what the user has done here is taught the filter that all the words from the paragraph in the New York Times should be considered spam in the future.

Filters are dangerous

This writer makes a very valid point. Just how do we know what is not getting delivered? I've heard numerous people say - "I've never had a legitimate message not get delivered". This would normally prompt me to ask; "How often do you check your spam folder" and if you do "How meticulously do you inspect it?"

Getting Warmer!

Why Spam Won't Go Away" - Nearly the most lucid description of "why" spam exists, I have ever read.

The only points he misses are:

"If 99% of all spam is filtered into trash, then sending spam becomes 100 times more expensive."

This may raise the cost to the sender but it does not take into consideration that abusive cost to "the network bandwidth" which we all pay for in the end.

"Anti-spam laws are another attempt to raise the cost of spam to an intolerable level; no one wants to go to jail for spamming."

The costs of VoIP spam starts to impact you and me. (And I don't even have VoIP service yet)

The costs of VoIP spam (or SPIT as it's called) has started to mount. The most recent hard cost being $600K (which the US public will bare in taxes) to perform a study on VoIP abuse:

Let's face it, there are three choices:

1) Hide your VoIP phone number - In other words; Let's live under a rock.
2) Figure out how we can spam filter VoIP - Sure, this has worked great for email. Haha!
3) Force senders to "respect" recipients with a simple process of small cash guarantees. (You're already paying something for the call - even if a monthly fee - so why not pledge a small 5cent guarantee to prove to the recipient you're not a spammer dropping thousands (even millions) of VoIP messages with a single mouse click. As a respectful caller you'd not be frightened because your guarantee would never be taken by the recipient and therefore would return back to your VoIP account minutes after you hang up.)

Seth Godin on email stamps? I am surprised he simply doesn't "get it!'

Ok, Now I thought for sure Seth would be the first to say,- ˜just empower the consumer." But he did not . Now, I am a big fan of Seth and his insight regarding consumer respect. I've read many of his books and consider him a marketing genius, but Seth, this time your suggested "solution" is premature and incomplete.

Unmanageable interruptions

Interruptions have become unmanageable; getting worse by the day, as the cost of communications continually drops. Everyone thought the Personal Media Revolution would address this, but at some point, it's nice to step outside your box. When you do, there they wait, like hungry monkeys staring at a cupcake (I salute to the writers of "I love Raymond"). Putting an end to the constant barrage of personal interruptions is as easy as: Giving every user the ability to control their Personal Value.

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